Abu Dhabi • GCC-wide support • Remote available
Clarity... Structure... Support
So your business can grow without burning you out.
We help founders and SMEs build compliant, organised operations & a healthier way to lead and work, through HR/Admin systems, PRO support, business structure, and corporate wellness.
What we Fix
“Everything lives in my head”
“People issues keep repeating”
“We’re not compliant / not sure”
“Admin is chaos”
“We need structure to scale”
“I’m doing too much and burning out”
UAE Compliance & Business Setup Support * HR & Admin Systems that scale * Wellness-driven performance support
The Sahrah Method (3 steps)
Clarity Audit
What’s missing... What’s risky... What’s draining you
Build the System
Structure, Documents, Workflows, Compliance
Embed & Support
Training, Check-ins, Wellness Performance Habits
We don’t just set things up; we make it sustainable
Service Pillars
How the 4 Pillars Work Together
At Sahrah Consultancy, our Solutions are designed as a progressive journey, not isolated services.
Each level deepens the impact of the same four Pillars, ensuring your business grows with clarity, structure, consistency, and sustainability.
Business Setup & Compliance (UAE)
We bring structure, clarity, and control to your business.
This pillar focuses on establishing a solid operational foundation, ensuring your business runs smoothly, compliantly, and efficiently. We help you organise what’s often unclear, undocumented, or reactive, so your business is no longer dependent on you holding everything together.
Who is this for:
Founders, managers, and SMEs who feel overwhelmed, disorganised, or exposed to compliance risks.
Outcome:
A business that is structured, compliant, scalable, and easier to manage.
What this includes:
Business setup guidance & restructuring
HR frameworks, contracts & policies
Operational processes & SOPs
Compliance alignment (UAE regulations, admin workflows)
Digital Presence & Growth Strategy
We make sure your online presence reflects your real value.
Your digital platforms should support your business goals, not confuse your audience or drain your time. This pillar aligns your brand, messaging, and content with clear business objectives, ensuring your online presence serves as a growth tool.
Who is this for:
Businesses and professionals who are visible online but not seeing consistent results.
Outcome:
A clear, professional, and strategic digital presence that builds trust and drives opportunities.
What this includes:
Brand positioning & messaging clarity
Social media strategy & management
Content planning & lead-focused communication
Platform optimisation (LinkedIn, Instagram, websites)
Corporate Wellness & Leadership Support
We support the people behind the business.
Healthy businesses need regulated, focused leaders and teams. This pillar integrates wellness, stress management, and sustainable performance into business environments, without fluff or trends.
Who is this for:
Managers, founders, and teams operating under pressure who want long-term performance without burnout.
Outcome:
More focused leaders, healthier teams, and sustainable performance.
What this includes:
Leadership & executive wellness support
Corporate wellness programs
Stress, burnout & performance optimisation
Sustainable work culture frameworks
PRO & Administrative Support
We handle the systems so you can focus on growth.
Navigating government processes and admin requirements in the UAE can be time-consuming and stressful. This pillar ensures your licensing, visas, and official documentation are handled correctly and efficiently.
Who is this for:
Business owners who want peace of mind and zero admin bottlenecks.
Outcome:
Compliance confidence, reduced stress, and time saved for strategic priorities.
What this includes:
Trade license & activity support
Visa processing & renewals
Government portal coordination
Ongoing admin & PRO assistance
Sahrah Solutions
End-to-end business structure, compliance, and strategic support, built to scale without burnout.
How the Pillars Align With Our Solutions
Our structures are designed to meet businesses where they are now, while preparing them for where they want to go next.Below is how each pillar evolves across the three levels:
How Our Solutions Compare
| Pillar | Bidaya | Tawasul | Nufood | Tathbeet |
|---|---|---|---|---|
| Purpose | Foundation & clarity | Structure & consistency | Influence & optimisation | Sustainability & continuity |
| Engagement Type | Fixed scope | Project-based | Strategic engagement | Monthly retainer |
| Level of Support | Advisory & assessment | Implementation & execution | Strategic optimisation | Ongoing management |
| Involvement | Light-touch | Hands-on | High-level strategic | Embedded partnership |
Corporate Wellness
LinkedIn Management
Digital Marketing & Social Media
PRO & Compliance Advisory (UAE)
Bidaya – Clarity & Foundation
Best for:
New businesses, early-stage founders, or organisations needing direction.
Bidaya focuses on understanding, assessment, and alignment.
We identify gaps, clarify priorities, and establish the foundations required for confident decision-making.
Across the 4 Pillars, Bidaya delivers:
Business Operations & Compliance: High-level review, risk identification, and priority roadmap
Digital Presence & Growth: Brand and platform audit with clear positioning direction
Corporate Wellness & Leadership: Stress and performance awareness, baseline assessments
PRO & Admin Support: Guidance on requirements, processes, and next steps
Outcome:
Clarity, reduced overwhelm, and a clear path forward.
Tawasul – Structure & Systems
Best for:
Growing businesses ready to implement systems and show up consistently.
Tawasul is where strategy becomes execution.
We build frameworks, implement processes, and ensure your business operates with reliability and coherence.
Across the 4 Pillars, Tawasul delivers:
Business Operations & Compliance: SOPs, HR frameworks, role clarity, compliance alignment
Digital Presence & Growth: Content planning, platform management, consistent brand messaging
Corporate Wellness & Leadership: Ongoing leadership and team support, burnout prevention
PRO & Admin Support: Active handling of admin processes and filings
Outcome:
Operational stability, stronger visibility, and smoother day-to-day management.
Nufood – Strengthening Presence & Authority
Best for:
Established businesses seeking authority, efficiency, and refined performance.
Nufood focuses on optimisation, influence, and strategic leadership.
We refine what’s working, strengthen your position, and remove friction that limits scale.
Across the 4 Pillars, Nufood delivers:
Business Operations & Compliance: Process optimisation, performance alignment, scalability support
Digital Presence & Growth: Authority positioning, lead-focused growth strategies
Corporate Wellness & Leadership: High-performance leadership support and team resilience
PRO & Admin Support: High-performance leadership support and team resilience
Outcome:
A confident, influential business operating at a higher level of efficiency and impact.
Tathbeet - Sustainability & Anchoring
Best for:
Businesses needing long-term stability, continuity, and peace of mind.
Tathbeet is Sahrah’s ongoing partnership model.
It ensures your business remains grounded, compliant, and supported as it evolves.
Across the 4 Pillars, Tathbeet delivers:
Business Operations & Compliance: Ongoing monitoring, updates, and advisory support
Digital Presence & Growth: Continuous content oversight, refinement, and optimisation
Corporate Wellness & Leadership: Sustained wellness and leadership support
PRO & Admin Support: End-to-end PRO and administrative continuity
Outcome:
Long-term resilience, reduced operational risk, and sustained growth without burnout.
Sahrah Solutions
Sahrah Solutions
Bidaya - Clarity & Foundation
Investment
Starting from AED 4,500
Best for
New businesses, solo founders, or business owners feeling overwhelmed and unsure where to start.
What we fix:
Everything lives in your head
Too many ideas, no clear priorities
Uncertainty around compliance or structure
Constant second-guessing decisions
Starting tasks but not finishing them
Fear of investing in the wrong things
Outcome:
Clear priorities and next steps
A structured understanding of what your business actually needs
Reduced overwhelm and decision fatigue
Confidence in where to invest time and money
A practical roadmap instead of guesswork
Duration:
3 – 4 weeks
Includes:
Business clarity & needs assessment session
High-level business & operations review
UAE compliance overview & guidance
Identification of risks, gaps, and priorities
Clear action roadmap (what to fix first, next, and later)
Recommendations for systems, structure, and support
It is about understanding your business before building it.
Sahrah Solutions
Tawasul - Structure & Systems
Investment
Starting from AED 15,000 (project based)
Best for
Businesses that are growing, hiring, or feeling operational strain due to lack of structure.
What we fix:
Repeating the same mistakes
No documented processes
Team members doing things differently
Constant interruptions and questions
Hiring without structure
Admin and HR tasks piling up
Outcome:
Business clarity & needs assessment session
High-level business & operations review
UAE compliance overview & guidance
Identification of risks, gaps, and priorities
Clear action roadmap (what to fix first, next, and later)
Recommendations for systems, structure, and support
Duration:
4–8 weeks (scope dependent)
Includes:
In-depth business, HR & operations audit
HR & admin system setup or improvement
SOPs & workflow documentation
Role clarity, responsibilities & basic KPIs
Onboarding structure guidance
Compliance alignment support (UAE context)
Foundational wellness & productivity frameworks
It is about turning chaos into structure.
Sahrah Solutions
Nufood - Strengthening Presence & Authority
Investment
Starting from AED 30,000 (custom scope)
Best for
Established businesses, founders with teams, or leaders who need a trusted advisor, not just a service provider.
What we fix:
Managing people, operations, and compliance simultaneously
Decision fatigue at leadership level
Complex or sensitive business situations
Firefighting instead of leading
Growth creating pressure instead of freedom
Carrying the weight of the business alone
Outcome:
Strong operational and governance foundations
Confident, supported leadership decision-making
Reduced founder and leadership overload
Proactive management of risk, people, and growth
A business that supports you, not drains you
Duration:
Custom
Includes:
Strategic advisory & decision-making support
Custom system design (advanced SOPs & workflows)
HR frameworks: roles, KPIs, accountability & reporting
Compliance & governance oversight (advisory)
Team structure, leadership & communication support
Wellness-driven performance integration
Founder stress & burnout prevention strategies
Priority access & ongoing strategic support
It is about long-term stability, clarity, and growth, with support at every level.
Sahrah Solutions
Tathbeet - Sustainability & Anchoring
Investment
Starting from AED 5,500 (project & scoped dependent)
Best for
Ongoing guidance, refinement, and support without rebuilding systems repeatedly
What we fix:
Things improving… then slipping back
No one overseeing the bigger picture
Systems not being maintained
New challenges every month
Growth without alignment
Feeling unsupported between big projects
Outcome:
Continuous clarity and alignment as the business evolves
Systems that are maintained, refined, and strengthened
Early identification of issues before they escalate
Consistent strategic and operational oversight
Long-term sustainability without slipping back into chaos
Minimum Term:
3 Months
Includes:
Ongoing HR & admin support
Operational improvements & refinements
Compliance monitoring & advisory
Founder & leadership support
Priority communication
Monthly check-ins and planning
Continuous team stress & burnout prevention plan
It is about providing support as your business grows, adapts, and evolves
Individual Solutions
Corporate Wellness
Clarity & Foundation
Investment
Starting from AED 4,500
Best for
New businesses, solo founders, or business owners feeling overwhelmed and unsure where to start.
What we fix:
Everything lives in your head
Too many ideas, no clear priorities
Uncertainty around compliance or structure
Constant second-guessing decisions
Starting tasks but not finishing them
Fear of investing in the wrong things
Outcome:
Business clarity & needs assessment session
High-level business & operations review
UAE compliance overview & guidance
Identification of risks, gaps, and priorities
Clear action roadmap (what to fix first, next, and later)
Recommendations for systems, structure, and support
Duration:
3 – 4 weeks
Includes:
Business clarity & needs assessment session
High-level business & operations review
UAE compliance overview & guidance
Identification of risks, gaps, and priorities
Clear action roadmap (what to fix first, next, and later)
Recommendations for systems, structure, and support
It is about understanding your business before building it.
LinkedIn Management
Company Page Setup
Investment
AED 1,750 (one-time setup)
Best for
SMEs, Consultancies, New Brands
What we fix:
Everything lives in your head
Too many ideas, no clear priorities
Uncertainty around compliance or structure
Constant second-guessing decisions
Starting tasks but not finishing them
Fear of investing in the wrong things
Outcome:
Business clarity & needs assessment session
High-level business & operations review
UAE compliance overview & guidance
Identification of risks, gaps, and priorities
Clear action roadmap (what to fix first, next, and later)
Recommendations for systems, structure, and support
Duration:
3 – 4 weeks
Includes:
Business clarity & needs assessment session
High-level business & operations review
UAE compliance overview & guidance
Identification of risks, gaps, and priorities
Clear action roadmap (what to fix first, next, and later)
Recommendations for systems, structure, and support
It is about understanding your business before building it.
Digital Marketing & Social Media
PRO & Compliance Advisory (UAE)
Industries We Support
Trusted structure and support, tailored to how your industry actually works
We don’t believe in copy-paste solutions.
Every industry has its own pace, pressure points, compliance risks, and people challenges.What stays consistent is our role:We bring clarity, structure, and sustainable systems, adapted to your industry reality.We work best with founder-led businesses, SMEs, and leadership teams who want order without bureaucracy and growth without burnout.
Salons, Spas & Wellness Businesses
Common challenges we see:
Informal hiring and unclear staff roles
Compliance uncertainty
High owner involvement in daily operations
Inconsistent service standards
Burnout in people-driven environments
How we support:
HR & admin structure for service teams
Clear roles, policies & SOPs
Compliance guidance (UAE context)
Scalable operations without losing culture
Wellness-aligned leadership support
Best suited packages:
Bidaya/Tawasul/Tahtbeet
About Sahrah Consultancy
Sahrah Consultancy is a boutique business advisory and corporate wellness consultancy supporting founders, SMEs, and organisations across the UAE with structured operations, compliant systems, and sustainable growth frameworks.We work with businesses that are growing — or ready to grow — but require clarity, structure, and trusted guidance to do so effectively. Our approach blends operational discipline with people-centred strategy, ensuring businesses are not only compliant and efficient, but also resilient and future-ready.Our services span:
HR advisory and documentation
Business setup, licensing, and PRO support
Operations and process optimisation
Corporate wellness as a performance and retention tool
Strategic advisory for founders and leadership teams
Sahrah Consultancy is known for translating complexity into clarity. We don’t overcomplicate systems or apply generic solutions — we build frameworks that make sense for the business, the people running it, and the regulatory environment it operates in.We believe strong businesses are built on clear foundations, compliant structures, and sustainable ways of working.
About the Founder
Sahrah Consultancy was founded by Elizma Al Dbini, a business consultant with extensive experience supporting SMEs, service-based businesses, and leadership teams across diverse industries.Elizma’s background spans business operations, HR, compliance, and advisory roles, where she consistently observed a recurring challenge: businesses often fail not due to lack of ambition, but due to unclear systems, people strain, and unsustainable operating models.Her work is grounded in structure, practicality, and accountability — helping founders move from reactive decision-making to intentional, scalable operations. Elizma is particularly known for her ability to bridge business performance and human sustainability, ensuring organisations grow without burnout, confusion, or regulatory risk.
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Client Results
Turning Operational Chaos into Structured, Sustainable Growth
Client Overview
Elizma worked with a service-based SME in Abu Dhabi operating in a fast-moving, people-dependent environment. The business had strong demand and capable leadership but lacked internal structure, clarity, and sustainable systems.The founder was deeply involved in daily operations, decision-making was reactive, and team stress levels were high — all of which limited growth and increased burnout risk.
The Challenge
Before engaging Sahrah Consultancy, the client faced several critical issues:
No documented operational processes or role clarity
Inconsistent HR practices and compliance gaps
High dependency on the founder for approvals and decisions
Team fatigue, low morale, and increasing staff turnover risk
Disconnected digital presence that did not reflect the business’s professionalism
Despite healthy revenue, the business was operationally fragile.
Our Approach
We implemented an integrated operations + people + wellbeing framework, tailored to the client’s size, industry, and growth stage.Our work focused on four core areas:
1. Operational Structure & Clarity
Defined internal workflows and responsibility matrices
Introduced simple SOPs for daily operations
Reduced founder bottlenecks through decision frameworks
2. HR & Compliance Foundations
Aligned employment structures with UAE regulations
Clarified job roles, expectations, and performance indicators
Implemented practical people policies (not corporate overkill)
3. Digital & Brand Alignment
Streamlined brand messaging to reflect credibility and trust
Aligned internal processes with outward brand positioning
Created consistency across communication touchpoints
4. Corporate Wellness Integration
Introduced stress-management and workload awareness tools
Supported leadership with mindset and boundary-setting strategies
Embedded sustainable work rhythms into operations
The Result
Within 90 days, the business experienced measurable and meaningful improvements:
Reduced founder involvement in daily operations
Clear roles and accountability across the team
Improved internal communication and morale
Stronger compliance confidence and reduced risk exposure
A calmer, more focused leadership team
A business that could grow without constant firefighting
The client moved from survival mode to structured growth mode.
Elizma Al Dbini
Founder & Principal Consultant